In order to further promote the application of effectiveness evaluation, 3 main types of effectiveness evaluation methods are analyzed. The basic principles and research status of effectiveness evaluation methods based on neural network are described, and the advantages and disadvantages of evaluation methods based on fuzzy neural network, BP neural network and deep learning are summarized. It is pointed out that the effectiveness evaluation method based on small sample deep learning will become the future development trend, and the current challenges and prospects of this method are also discussed.